Is Digital Signage Worth the Investment and how can Retailers use it?
Published: 31 October 2024
Mixing physical shopping with a digital edge has been seen to be the way forward in the modern age.
However this cutting edge movement doesn’t come cheap – are the costs worth the investment?
Main usage that retailers can benefit from by installing digital signage;
- You can attract passers-by with high brightness displays in the shop window. This is a way of bringing in more traffic that may not have usually stopped to look. You are literally stopping people in their tracks.
- Tell the story of your brand – with print there’s only so much you can say. With digital it opens up a much larger opportunity to create looping content – with more information and details so you can really tell and sell your company/brand. More room to show off 😉
- Share more product information and upsell – with digital signage you have the chance to give customers more information and the possibility to even pair products with similar products to enhance the product of interest.
- Mix you on-line digital marketing with your in-store experience – with a digital signage display you can link to your website for customers to browse.
Please see below some amazing examples of digital signage in store;
Stretched In-Store Advertising Displays – get the message across and save space!
Transparent LCD Displays to offer an amazing eye-catching display
To check out our full range of digital advertising displays please visit http://crystal-display.com/category-digital-signage/
For more information or further advice please contact us at info@crystal-display.com or call us on +44 (0) 1632 327 420.
